This Is Your Brain On The Franklin Institute

Your Brain! One of Four Epic Exhibits in a Whole New Wing from Ben Franklin on Vimeo.

The new giant walk-thru brain exhibit — a belated sequel to the iconic enlarged walk-thru heart exhibit — at the Franklin Institute done up like one of those “In A World…” summer blockbuster movie trailers. The irony is that it’s sponsored by Teva Pharmaceuticals, which makes billions doping your brain. Which is sorta like Coca Cola sponsoring a giant walk-thru pancreas exhibit. Maybe next year?