TONITE: Kid Cudi

DAILY SWARM: If you boil it down, Kid Cudi’s nascent hit “Make Her Say” is about gettin’ good head, plain and simple. Yeah, it’s got an elegant sample of Lady Gaga’s “Pokerface,” and if you get swept up in her vox—or the nifty throwback beat—you’d almost think that the Kid was trying to make another “Hard Knock Life”—a tough pop hit that deftly deploys cuteness. (The classy video, meanwhile, is a total bait-and-switch.) But “Make Her Say” ain’t cute at all; Gaga’s melody gets served up as a convenient double entendre, while Cudi, Kanye and Common speak of oral pleasure with varying degrees of subtlety. Words used: “spit” and “swallow” (Cudi); “brain” (Kanye) and “head” (Common). In short, the song is relatively raw and amusingly presumptuous. Thus, it’s exactly the kind of thing that needs a response track from a female. MORE

KID CUDI PLAYS THE ELECTRIC FACTORY TONIGHT WITH ASHER ROTH

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