GADJET: More Twitter Quitters Than Repeat Tweeters

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ASSOCIATED PRESS: Twitter quitters outnumber the flock of habitual tweeters on the rapidly growing online communications service, a new study suggests. Most people aren’t joining the Web site’s jumble of conversations for very long. More than 60 percent of Twitter’s U.S. users don’t return a month later, based on an analysis of traffic trends unveiled this week by the research firm Nielsen Online. The lackluster retention rate of 40 percent suggests many people don’t see the point in spending time on Twitter, which allows anyone to write about what they’re doing or what’s on their mind in messages, or “tweets,” limited to 140 characters. While some of the chirping is entertaining, thought-provoking or just downright helpful, much of the chatter can be quite banal as people update when they are eating, drinking, puking and even defecating. Despite the defectors, Twitter is amassing an impressive audience. In March, the San Francisco-based service attracted a U.S. audience of 13.9 million, an increase of more than 25-fold from roughly 500,000 users at the same 2008 juncture, Nielsen said. MORE

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