KYW UNLEASHES TASTE-KILLER COMPOUND AT READING TERMINAL; ‘This Is Horrible, This Is Great’

Sugarest(TM) is a minty tablet which dissolves in your mouth and temporarily blocks and neutralizes the sweet-taste receptors of your taste buds. Simply place a tablet in your mouth for 2 minutes, and sugary foods and sweets lose their taste and appeal, giving a dieter the “instant willpower” they need to keep to their diet. The effect lasts for 20-30 minutes, long enough for a dieter to defeat their sugar cravings and lose their desire for sweet but fattening foods. Additional information may be found on the Sugarest(TM) website.

The KYW reporter held a live taste test for Sugarest(TM) at the Reading Terminal Market in Philadelphia, feeding people passing by with a Snickers bar. One participant stated, “”It totally lost the chocolate flavor, totally, this is horrible, this is great.” The other participants all had similar comments. The Reading Terminal demonstration may be seen on the video found on the KYW website.

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