AD BUST: This Is What Extinction Looks Like

[Video: Your flight has an impact. Plane Stupid’s new cinema ad, written and commissioned by creative agency Mother and made by production company Rattling Stick. Director Daniel Kleinman.] EDITOR’S NOTE: No polar bears were harmed in the making of this PSA. DISCOVER: In May the U.S. Department of the Interior classified polar bears as threatened under the Endangered Species Act. Documented declines in sea ice and anticipation of massive melting that threatens the bears’ habitat prompted the action. MORE RELATED: Unless the pace of global warming slows or stops, polar bears could disappear within a century, says a University of […]