MY TECH: A Hands-On Review Of PhillyCom’s Tablet

ARNOVA: I’m probably the ideal customer for this tablet – my train commute giving me ample reading time – and I’m a news junkie to boot. I just don’t see this being a long-term viable winning strategy for them. I think they are concerned that not enough people have access to tablets in order to get the e-edition of the paper. As we’ve seen tablet prices drop, I think if someone wants a tablet, they are going to buy one and this isn’t going to be a barrier to adoption of an e-newspaper. The barrier to adoption is that reading a full-version newspaper on a tiny device is never going to be as a fulfilling experience as holding out crisp newsprint. To illustrate my point, I paged sadly by the crossword and sudoku puzzles. We used to get the physical paper just so that my wife could do those every week. With the e-edition, you can’t play them at all. What can the Philly Media Network do to turn things around? First of all, I think they need to drop the Phillytablet initiative and focus on content and delivery across all platforms – iOS, Android and Web. If they want to offer a tablet, give it as a gift if someone subscribes to the paper for a year or 2. They should be giving online access to everyone with an interest in the content, not just subscribers to a physical or electronic paper. Also, they need to get with the times on the ordering process. You had to call a phone number to order the Philly tablet. You couldn’t order it online or pick it up in their store. This goes the same with their newspaper subscription, and in this day and age is a major drawback to adoption. MORE