Books have been very good to Jeff Bezos. When he sought to make his mark in the nascent days of the Web, he chose to open an online store for books, a decision that led to billionaire status for him, dotcom glory for his company and countless hours wasted by authors checking their Amazon sales ratings. But as much as Bezos loves books professionally and personally — he’s a big reader, and his wife is a novelist — he also understands that the surge of technology will engulf all media.
“Books are the last bastion of analog,” he says, in a conference room overlooking the Seattle skyline. We’re in the former VA hospital that is the physical headquarters for the world’s largest virtual store. “Music and video have been digital for a long time, and short-form reading has been digitized, beginning with the early Web. But long-form reading really hasn’t.” Yet.
This week Bezos is releasing the Amazon Kindle, an electronic device that he hopes will leapfrog over previous attempts at e-readers and become the turning point in a transformation toward Book 2.0. That’s shorthand for a revolution (already in progress) that will change the way readers read, writers write and publishers publish. The Kindle represents a milestone in a time of transition, when a challenged publishing industry is competing with television, Guitar Hero and time burned on the BlackBerry; literary critics are bemoaning a possible demise of print culture, and Norman Mailer’s recent death underlined the dearth of novelists who cast giant shadows.
On the other hand, there are vibrant pockets of book lovers on the Internet who are waiting for a chance to refurbish the dusty halls of literacy. MORE