<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>superbowl ads &#8211; PHAWKER.COM &#8211; Curated News, Gossip, Concert Reviews, Fearless Political Commentary, Interviews&#8230;.Plus, the Usual Sex, Drugs and Rock n&#039; Roll</title>
	<atom:link href="https://phawker.com/tag/superbowl-ads/feed/" rel="self" type="application/rss+xml" />
	<link>https://phawker.com</link>
	<description>Curated News, Culture And Commentary.  Plus, the Usual Sex, Drugs and Rock n&#039; Roll</description>
	<lastBuildDate>Wed, 09 Nov 2022 23:52:26 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	<generator>https://wordpress.org/?v=6.9.4</generator>

<image>
	<url>https://phawker.com/wp-content/uploads/2022/09/TPHKoC-y_400x400-150x150.jpg</url>
	<title>superbowl ads &#8211; PHAWKER.COM &#8211; Curated News, Gossip, Concert Reviews, Fearless Political Commentary, Interviews&#8230;.Plus, the Usual Sex, Drugs and Rock n&#039; Roll</title>
	<link>https://phawker.com</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>SPORTO: Sussing Out The Super Bowl Ads</title>
		<link>https://phawker.com/2011/02/07/sporto-sussing-out-the-super-bowl-ads/</link>
					<comments>https://phawker.com/2011/02/07/sporto-sussing-out-the-super-bowl-ads/#comments</comments>
		
		<dc:creator><![CDATA[Phawker]]></dc:creator>
		<pubDate>Mon, 07 Feb 2011 12:08:11 +0000</pubDate>
				<category><![CDATA[Media]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[Sports]]></category>
		<category><![CDATA[superbowl ads]]></category>
		<guid isPermaLink="false">http://www.phawker.com/2011/02/07/sporto-sussing-out-the-super-bowl-ads/</guid>

					<description><![CDATA[BY MIKE WOLVERTON SPORTS GUYThe game was entertaining enough, good job Green Bay. Now onto the important stuff: The commercials. They only count if they air during the game (kickoff-to-final gun, no halftime). I’ve thrown out the car ads, movie trailers and FOX promos and rated everything else that tried to be funny or cool. Ratings on a 10-point scale, 6 or above is funny, 5 and below is not. You can watch them all HERE and judge for yourself. I did it so you don&#8217;t have to, but don&#8217;t let that stop you.   First Half Bud Light, “Hack [&#8230;]]]></description>
										<content:encoded><![CDATA[<div id="fb-root"></div>
<p><img decoding="async" src="http://thepigskindoctors.com/wp-content/uploads/2011/02/superbowl.jpg" alt="http://thepigskindoctors.com/wp-content/uploads/2011/02/superbowl.jpg" /><br />
<img decoding="async" src="http://www.phawker.com/wp-content/uploads/2010/03/sportsguycroppedthumbnail.thumbnail.jpg" alt="http://www.phawker.com/wp-content/uploads/2010/03/sportsguycroppedthumbnail.thumbnail.jpg" align="left" /><strong>BY MIKE WOLVERTON SPORTS GUY</strong>The  game was entertaining enough, good job Green Bay. Now onto the important stuff: The commercials. They  only count if they air during the game (kickoff-to-final gun, no  halftime). I’ve thrown out the car ads, movie trailers and FOX promos  and rated everything else that tried to be funny or cool. Ratings on a  10-point scale, 6 or above is funny, 5 and below is not. You can watch them all <a href="http://superbowlads.fanhouse.com/" title="asdfasdf" target="_blank" rel="noopener">HERE</a> and judge for yourself. I did it so you don&#8217;t have to, but don&#8217;t let that stop you.</p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman" size="3"> </font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman" size="3"><u>First Half</u></font></p>
<p><strong>Bud Light, “Hack job”:</strong> Kitchen renovation show adds only a sixer of Bud Light. Nice and simple to get us started. <span> </span>6</p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Doritos, dog through door:</strong>  A mean-spirited entry from Doritos. What was supposed to happen, the  dog was going to crash headfirst into the door? And that was going to be  funny? Instead the guy got crushed. Hilarious. 2</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Audi, Rich Guys Make Prison Break (featuring Kenny G):</strong> Inventive, original, liked it a lot. 9</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Doritos, finger suck:</strong> Creepy/funny. 7</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Chevy Cruze Eco, Old people argue over commercial:</strong> Good slant on the usual car-ad snoozers 7</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Pepsi Max, dieter hassled by woman:</strong> Ends when a thrown soda can hits jogger in head and she collapses. Tee hee! That killed it 5</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Bud Light, product placement in movie:</strong> funny 7</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Chevy Silverado helps rescue kid:</strong> Stupid. Just plain stupid. 3</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Pepsi Max, shooting cooler:</strong> Ow My Balls! Again, a soda can to the head. What will they think of next? 2</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Doritos, bring grandpa back:</strong> They finally nailed one. 9</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Kia Optima:</strong> A succession of powerful/supernatural/<wbr />otherworldly entities keep stealing a Kia from each other. Almost not stupid. 5</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Brisk, Eminem:</strong> Eminem doesn’t do commercials. But drinking Brisk brings so much street cred, he had to. 5</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Bridgestone, reply all:</strong> Worth a chuckle. 6</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>goDaddy.co, Joan Rivers:</strong> If any one person goes on the web to see what happens next with the sexy Joan Rivers, they’ll be the only one. 1</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Staples, flying electronic devices:</strong> A spot trying to be funny disguised as not trying to be funny. The disguise worked. 3</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Bud, Tiny Dancer saloon:</strong> Worse the 2<sup>nd</sup> time I watched it. 2</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Teleflora, “your rack is unreal”:</strong> His heart told him to 8</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Motorola, Xoom:</strong> Another ad about the convoluted nonsense you could do with advanced  technology but never will, complete with Orwellian mini-drama. Good job  Madison Avenue, you really moved me. 2</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Coca-Cola, animated dragon siege:</strong>  I rolled my eyes when the Ice Dragon melted and there was a Coke in  there. But quality animation and the benefit of the doubt for trying  something interesting. 6</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>VW, Little Darth Vader starts car:</strong> Cute 6</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Snickers, lumber yard:</strong>  I was just wondering whether Snickers was going to make an appearance.  They stuck with the same joke as last year’s Betty White version, but  with Richard Lewis and Rosanne. Good enough 8</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Career builder, monkey drivers in parking lot:</strong> Monkeys! 8</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Chevy Cruze:</strong> The horrendous ad where the guy asks his car for a Facebook update  after his date. They spent Super Bowl Ad Money to brand this vehicle as a  $20,000 Facebook Machine. Ugh. 0</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Carmax, Hippie in a drum circle.</strong> Funny enough 7</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman" size="3"> </font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman" size="3"><u>Halftime</u></font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman" size="3"> </font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal">After last year’s The Who debacle, I know the NFL wanted to bring the halftime show into the 21<sup>st</sup> century. Instead they landed in the 29<sup>th</sup> century. What the fuck was that? Who were those people in the lights? They scared me. Actually,  the Black Eyed Peas were fine until they jumped the shark doing Guns  ‘n’ Roses&#8217; &#8220;Sweet Child O&#8217;Mine.&#8221; Do you think bringing in Slash was their idea or some network  guy decided the Black Eyed Peas couldn’t carry an entire halftime  without some white music? Then near the end they picked one of the  stadium ushers to come onstage and dance during a song, which ended up  being sorta neat because the guy they picked was actually a pretty good  dancer and he must have been really excited.</p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman" size="3"> </font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman" size="3"><u>Second Half</u></font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman" size="3"> </font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Cars.com let someone else go first</strong>: If this had been the first ad of the night, I probably would have given it a 7. Growing numb. 4</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>E*Trade, talking baby:</strong> Aaargh! Take the talking baby off my TV screen. 1</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Best Buy, Ozzy/Bieber:</strong> I laughed. At the “Ozzy’s in the background” part, not the “kinda looks like a girl” part. 6</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Mini Countryman, Cram it in the Boot:</strong> Seemed like they were going for some kind of double entendre there. 6</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Homeaway.com vacation stealers</strong>. If your big punch line is a “test baby” slamming against a glass wall, try harder. 2</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Hyundai, spirit animal:</strong> Whoa, trippy. 6</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Groupon, Tibet:</strong>  I liked the “They still whip up an amazing fish curry” line. But the  rest of the spot left me cold as a slice of stale balep. And what of the  poor Tibetans? 3</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Coca-Cola, Border Guards: </strong>If only Al Queda liked soda. 2</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Stella: </strong>Singer loves beer. Going for that arty thing. Try buying time on the Sundance Channel. Was that Al Pacino? 3</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>CarMax, ‘Ol-Timey customer service:</strong> A poor follow-up. 3</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Chrysler, Detroit w/Eminem:</strong> It’s a good thing the Brisk “Eminem doesn’t do commercials” commercial came before this other Eminem commercial. 4</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>NFL, old TV clips</strong>. But wearing NFL gear. OK. 5</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Cure Auto Insurance</strong>. Don’t call them, they went belly up after paying for this ad. 6</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>IPad/Xfinity</strong>. Haven’t I seen this spot before? All Super Bowl ads should be brand new, you are insulting my attention span. 0</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Cure Auto Insurance</strong>. Still in business. For now. 6</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Cars.com, talking cars:</strong> They should have gotten Tow Mater for this one. 6</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Bud Light, dogs help at party:</strong> Good setup that went nowhere. 4</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Hyundai Sonata, “settle for the first thing”:</strong> Clearly what the ad agency did. 4</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Pepsi Max, “I wanna sleep with her”:</strong> At least he didn’t whack her in the head with a soda can. 7</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Bridgestone, beaver:</strong>  OK. I had to rewind this one a couple times to unravel the plot. Turns  out the beaver almost kills the guy by felling a tree on the road in  order to save him from the bridge that is about to be washed out by the  flood, all because six months previously, the same driver had swerved to  avoid plowing over the aforementioned beaver, the swerve having been  enabled by his excellent Bridgestone tires. 3</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>goDaddy.com</strong>: This campaign is really played out. 1</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>VW Beetle:</strong> +2 for the use of Ram Jam classic “Black Betty”. 6</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Mercedes-Benz</strong>:  They pay Puffy-Puff-Puff-Junior Shabadoo (I assume they paid him…) to  be in this ad but then don’t give him anything funny to say or do. Did  he teleport to the gathering point? Definitely not buying a  Mercedes-Benz now. 2</font></p>
<p style="margin: 0in 0in 0pt" class="MsoNormal"><font face="Times New Roman"><strong>Chevy Something-or-other</strong>: This was the ad with the two guys talking about how they should make  the car ad, and they employ every silly/stupid car ad cliché (driving  through mirrors in the desert). Clever and very well done. 7</font></p>
<p><strong>AND THE WINNER IS:</strong> <a href="http://www.youtube.com/watch?v=3snyXTNmFm8" title="fsdfasdfs" target="_blank" rel="noopener">Audi  Prison Break</a>. Sure, the Doritos ad with Grandpa got the biggest laugh, but it comes on  the heels of two years of terrible Doritos ads. The Audi ad showed so  much more effort. Honorable mention to the monkeys in the parking lot.  How do they get those monkeys to drive cars? Incredible!</p>
]]></content:encoded>
					
					<wfw:commentRss>https://phawker.com/2011/02/07/sporto-sussing-out-the-super-bowl-ads/feed/</wfw:commentRss>
			<slash:comments>2</slash:comments>
		
		
			</item>
	</channel>
</rss>
