JACK WHITE: Freedom At 21

NEW YORK TIMES: In an industrial section of south-central Nashville, stuck between a homeless shelter and some railroad tracks, sits a little primary-colored Lego-block of a building with a Tesla tower on top. The inside holds all manner of curiosities and wonders — secret passageways, trompe l’oeil floors, the mounted heads of various exotic ungulates (a bison, a giraffe, a Himalayan tahr) as well as a sign on the wall that says photography is prohibited. This is the home of Third Man Records: the headquarters of Jack White’s various musical enterprises, and the center of his carefully curated world. “When I found this place” White said one day last April, “I was just looking for a place to store my gear. But then I started designing the whole building from scratch.” Now it holds a record store, his label offices, a concert venue, a recording booth, a lounge for parties and even a darkroom. “The whole shebang,” White said. It’s a one-stop creativity shop as designed by an imaginative kindergartner — a cross between Warhol’s Factory and the Batcave. White, looking like a dandyish undertaker in a black suit and matching bowler, was in the record store, which doubles as a tiny Jack White museum. He is most famous as the singer for the White Stripes, the red-and-white-clad Detroit duo that played a stripped-down, punked-up take on Delta blues; their gold and platinum records adorned the walls. Albums from Third Man artists, including White’s other bands, the Raconteurs and the Dead Weather, filled the racks. The décor reflected his quirky junk-art aesthetic: African masks and shrunken heads from New Guinea; antique phone booths and vintage Victrolas. […] Some have called Third Man a vanity project, like the Beatles’ Apple Records or Prince’s Paisley Park. But White’s tastes are far more whimsical. He has produced records for the ’50s rockabilly singer Wanda Jackson; the Detroit shock rappers Insane Clown Posse; a band called Transit, made up of employees of the Nashville Metropolitan Transit Authority. (Their first single was called “C’mon and Ride.”) And gimmicks like Third Man’s Rolling Record Store, basically an ice-cream truck for records, show he’s as much a huckster as an artist. “I’m trying to get somewhere,” White, who is 36, said, reclining in his tin-ceilinged office. He’s an imposing presence, over six feet tall, with intense dark eyes and a concerningly pale complexion. On his desk sat a cowbell, a pocketknife, a George Orwell reader and an antique ice-cream scoop. There was also a stack of business cards that read: “John A. White III, D.D.S. — Accidentist and Occidental Archaeologist.” “The label is a McGuffin. It’s just a tool to propel us into the next zone. There aren’t that many things left that haven’t already been done, especially with music. I’m interested in ideas that can shake us all up.” MORE