WORTH REPEATING: It’s Later Than You Think


BLOOMBERG: Everybody blames the Internet for the decline of newspapers, but the Web is only the most recent of electric interruptions to have disturbed their profitability, which began with radio in the late 1920s and was followed by broadcast television, car radios, transistor radios, FM radio, and cable television. Newspapers were in so much advertising trouble in September 1941 that Time magazine ran a piece (paid) about their “downward economic spiral.” Press scholar David R. Davies argues in his 2006 book The Postwar Decline of American Newspapers, 1945-1965 that daily newspapers were in serious trouble by the mid-1960s, because, among other things, they had failed to hook the baby boom generation. Los Angeles Times press reporter David Shaw sounded the alarm in a 1976 piece in his newspaper. It began: “Are you now holding an endangered species in your hands?” Update the figures and change a few dates and the names of the principals in Shaw’s piece and you could almost pass it off as a 2012 diagnosis of newspaper industry ills. Newspaper owners may be running out of time to beat the liquidation clock if the prediction (pdf) made in January by the USC Annenberg Center for the Digital Future proves accurate. Because the current generation of print newspaper readers aren’t being replaced, most major U.S. print dailies will be dead in five years, the report concluded. Very small newspapers might endure as dailies, as well as the large national newspapers – the New York Times, the Wall Street Journal, and USA Today – and the local Washington Post. For other newspapers to beat the reaper, said the Annenberg report, they must downsize from daily to once- or twice-a-week publication. MORE